Fix Your Pitch.. Advice I need to take.
Posted by todd Fri, 23 May 2008 00:04:00 GMT
Here at VOCEL we are in the process of launching the latest version of our platform, and for the first time we are targeting non-operator customers. It's been really interesting (read: Challenging) trying to shift our pitch from a very mobile-savvy story to one that resonates with people from the "normal" world.
As an engineer turned marketing/sales I've found that my first shot at explaining *anything* always winds up confusing and too detailed. Several iterations later I've got it down... if I'm lucky.
This post pretty much starts off the way I'd say something at first! Good info on why you need to keep it simple. -T
