Posted by todd
Fri, 23 May 2008 00:04:00 GMT
Here at VOCEL we are in the process of launching the latest version of our platform, and for the first time we are targeting non-operator customers. It's been really interesting (read: Challenging) trying to shift our pitch from a very mobile-savvy story to one that resonates with people from the "normal" world.
As an engineer turned marketing/sales I've found that my first shot at explaining *anything* always winds up confusing and too detailed. Several iterations later I've got it down... if I'm lucky.
This post pretty much starts off the way I'd say something at first! Good info on why you need to keep it simple.
-T
Tags marketing, pitch, startups | no comments
Posted by todd
Wed, 18 Oct 2006 05:54:00 GMT
Well, this is the first post for my refurbished blog. It's now a site for things that interest me from a business perspective....namely, mobile technology, venture capital, and growing small businesses into big businesses.
As a geek who has gone to the "dark side", I've spent countless hours talking to my geek friends about ideas that could change the world or make everyone rich. They really could! Unfortunately they never have, and I know why. So does Ron Garret.
A selection from his article of tips for geek entrepreneurs:
Myth #9: The idea is the most important part of my business plan.
Reality: The idea is very nearly irrelevant. What matters is
1) who are your customers?
2) Why will they buy what you're selling? (Note that the reason for this could very well be something like, "Because I'm famous and I have a huge fan base and they will buy sacks of stale dog shit if it has my name on it." But in your case it will more likely be, "Because we have a great product that blows the competition out of the water.")
3) Who is on your team? and
4) What are the risks?
Read the full article
HERE.
Tags entrepreneurs, geeks, ideas, patents, startups | no comments | no trackbacks
